Why does Meta truncate my ad copy?

Meta shows about 125 characters of primary text before a 'See more' link on feed placements. Write your hook in the first 80–125 characters to ensure it's always visible.

How many headlines should I write for Google Ads?

Google recommends writing at least 8–10 headlines and 4 descriptions for Responsive Search Ads.

What CTAs work best for Meta Ads?

'Shop Now' and 'Learn More' drive the most clicks across most industries. Match your CTA to the destination action.

Does LinkedIn have different ad format types?

Yes. LinkedIn Single Image Ads, Message Ads, Text Ads, and Dynamic Ads all have different specs. This tool covers Sponsored Content limits.

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Ad Copy Character Counter

Write and validate Google Ads, Meta Ads, and LinkedIn Ads copy — with live split-screen previews that update as you type.

Headlines — max 30 chars each

Headline 122 / 30

Headline 227 / 30

Headline 324 / 30

Descriptions — max 90 chars each

Description 186 / 90

Description 278 / 90

Display URL

Domain

Path 1 (max 15)8 / 15

Path 2 (max 15)4 / 15

Google Ads Tips

Use numbers — "50% Off" or "From $9/mo" outperform vague claims
Include a strong CTA in at least one headline and one description
Match your headline to your landing page title for higher Quality Score
Write headlines that work both independently and in combination
Use both path fields — they improve click-through rate

Live Preview — Google Search

google.com/search?q=best+prices+guaranteed

About 2,340,000,000 results (0.42 seconds)

Ad yoursite.com › products › sale

Best Prices Guaranteed | Free Shipping on All Orders | Shop Our Sale — Save 50%

Discover premium products at unbeatable prices. Trusted by 50,000+ customers worldwide. Free returns within 30 days. Express delivery available. Order today and save.

example.com › deals › top-products

Top Deals on Premium Products — Shop Example

Compare prices across thousands of products. Free delivery on orders over $35. 30-day easy returns.

shopnow.com › sale

Sale & Clearance — Up to 70% Off

Browse today's best deals. New markdowns added daily across all categories.

Meta Ad Copy

Primary Text (max 125 chars)91 / 125

Headline (max 40 chars)29 / 40

Description (max 30 chars)20 / 30

Call to Action

Meta Ads Tips

Hook in the first 3 words — make them stop scrolling
Emojis increase engagement, especially for B2C audiences
Keep primary text under 80 chars for no truncation on all placements
Lead with a problem or curiosity, then offer the solution
Match your CTA button to the actual action on the landing page

Live Preview — Meta / Facebook

9:41

LinkedIn Ad Copy

Intro Text (max 150 chars)100 / 150

Headline (max 200 chars)52 / 200

Description (max 300 chars)134 / 300

Call to Action

LinkedIn Ads Tips

B2B tone works best — lead with a business challenge or clear ROI claim
Include industry-specific terms to attract your target persona
Use social proof: customer count, company logos, or case study stats
CTA should match the offer — "Request Demo" beats "Learn More" for SaaS
Shorter intro text (under 100 chars) often performs better on mobile

Live Preview — LinkedIn Feed

9:41

How to use

Select your ad platform — Google, Meta, or LinkedIn — using the tabs above.
Type your ad copy into each field — character counters update live and turn red over the limit.
Watch the live preview on the right; toggle Mobile/Desktop to see how your ad appears on each.

FAQ

Google Responsive Search Ads allow up to 15 headlines (max 30 characters each), 4 descriptions (max 90 characters each), and two URL path fields (max 15 characters each). This tool validates the three most-used headline and two description slots.

Meta shows about 125 characters of primary text before a "See more" link on feed placements. Text beyond that is hidden until clicked. Write your hook and key message in the first 80–125 characters to ensure it's always visible.

"Shop Now" and "Learn More" drive the most clicks across most industries. "Sign Up" works well for lead generation. Match your CTA to the destination — if the landing page is a form, "Sign Up" or "Apply Now" sets clearer expectations than "Learn More".