Set prices with confidence. Calculate selling price from cost and markup, work backwards from a target margin, or see what margin and markup a given price hits.
Calculation Mode
$
%
Adds a percentage of your cost on top to get the selling price. A 100% markup on a $25 cost gives a $50 selling price (50% gross margin).
Break-even Units
$
80
units / mo
Results
Selling Price
$50.00
Recommended retail
Gross Profit
$25.00
Per unit sold
Gross Margin %
50.0%
Profit ÷ Price
Markup %
100.0%
Profit ÷ Cost
Markup vs Margin — not the same number. Markup is on cost; margin is on revenue. A 100% markup = a 50% margin. Financial reports usually quote margin; cost-plus pricing usually quotes markup.
Suggested Retail Range
2× cost3× cost
The shaded area shows the typical 2×–3× cost retail range (50%–67% margin). Your selling price is shown as a dot.
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How to use
Pick the mode that matches what you already know: cost+markup, cost+margin, or price+cost.
Enter your cost and the second variable; price, profit, margin, and markup update live.
Optionally add monthly fixed costs to see how many units you need to break even.
FAQ
Markup is profit divided by cost. Margin is profit divided by selling price. The same $5 profit on a $10 cost / $15 price is a 50% markup but only a 33% margin.
Markup for setting prices from a known cost. Margin when comparing across products or to industry benchmarks, since financial reports typically quote margin.
A classic retail heuristic. 2× cost gives a 50% margin; 3× cost gives a 67% margin. Use it as a starting point, then adjust for competitor pricing and perceived value.