Score your blog titles, ad headlines, and email subjects for power words, emotional impact, clarity, and SEO. Get instant feedback and a Google SERP preview.
Google truncates titles at ~60 characters.
High-scoring headlines (70+) typically have 5–9 words, include at least one power word and one emotional word, have a good balance of uncommon vs common words (roughly 20–30% each), and are clear and specific rather than vague. Numbers, questions, and words like "ultimate", "proven", "how to", "why", and "best" consistently improve scores.
Power words are persuasive words that trigger a psychological or emotional response that compels action — words like "secret", "free", "proven", "ultimate", "instantly", "discover", "exclusive", "guaranteed". They work because they appeal to curiosity, desire, urgency, or authority. Including 1–2 power words in a headline significantly increases engagement without making it feel spammy.
Google truncates page titles at approximately 600 pixels, which typically corresponds to 50–60 characters. If your headline is used as the page title and exceeds this, Google will cut it off in the SERP. This reduces click-through rates since users can't see the full value proposition. Aim for 50–60 characters for titles used in SERP.