Write professional press releases with the correct format — instantly exportable, journalist-ready, and free.
400–600 words is the industry standard — roughly one printed page. Journalists receive hundreds of releases a day and rarely read anything that requires scrolling. Keep every sentence factual and relevant.
Newsworthy releases have timeliness, significance, and novelty. Strong angles include funding rounds, product launches with real metrics, partnerships with recognisable brands, major hires, awards, and original research data.
For targeted outreach, personalised email works best — paste the release in the body, never as an attachment. For broad distribution and SEO benefit, wire services like PR Newswire or Business Wire syndicate to thousands of outlets and build backlinks.