What is a UTM parameter?

UTM parameters are tags added to a URL that tell analytics platforms like Google Analytics where traffic came from. They are the standard way to track marketing campaigns.

Which UTM parameters are required?

Google Analytics requires utm_source, utm_medium, and utm_campaign. utm_term and utm_content are optional but useful for paid search and A/B testing.

Do UTM parameters affect SEO?

No — UTM parameters do not affect search rankings. Google ignores them when crawling. Just make sure your canonical tag points to the clean URL without parameters.

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UTM Builder

Build tagged campaign URLs for Google Analytics, GA4, and any analytics platform. Fill in the fields and copy your tracking link.

Campaign Parameters

Destination URL required

Source required

Medium required

Campaign Name required

Term paid search keyword

Content A/B test identifier

Your Campaign URL

Fill in URL, source and medium above…

History (saved locally)

No saved URLs yet — click "Save to History" after building a URL.

How to use

Paste the destination URL (the landing page, product page, or post you're sending traffic to).
Fill in Source, Medium, and Campaign Name — use lowercase and hyphens, not spaces. Term and content are optional.
Click Copy URL to grab the tagged link, or Save to History to keep it locally for later.

FAQ

Google Analytics needs three to attribute a session: utm_source, utm_medium, and utm_campaign. utm_term (paid search keyword) and utm_content (A/B variant identifier) are optional but recommended for paid campaigns where you need deeper breakdowns.

No — Google ignores UTM parameters when crawling and indexing. The one thing to watch for is your canonical tag: it should always point to the clean URL without parameters so the tagged version doesn't get indexed in its place.

Avoid them — this tool automatically converts spaces to hyphens, which is the convention. Spaces get URL-encoded as %20 and look messy in reports. Stick to lowercase letters, numbers, and hyphens for clean, consistent campaign data.